Puma, Las Vegas
Exsim delivered five simulators and self-service Race Control for Puma's Las Vegas flagship store, supporting accessible, data-led retail engagement.
At a Glance
Location
Las Vegas, Nevada, USA
Project Type
Simulator Installation
Exsim Scope
- Simulator installation
- RCS, self-service customer journey, data capture
- Accessibility solution
Simulator Setup
- 4 × X6 Motion Simulators
- 1 × ADA-accessible simulator
- Exsim Race Control System
The Breif
Puma wanted to bring its F1 partnership into the customer experience at its Las Vegas flagship store through a simulator setup that visitors could use as part of their normal retail journey.
The system needed to work in a live store environment without relying on a heavily staffed operation and also needed to provide an accessible racing option.
What We Delivered
Exsim installed five simulators, including four X6 motion systems and one custom accessible simulator.
The experience was connected through Exsim Race Control System, supporting self-service onboarding, customer data capture and day-to-day experience management. Exsim also developed an accessibility solution to broaden participation within the store.
The Outcome
The installation operates as a 100% self-service experience and has supported 21,297+ sessions.