Mercedes-Benz World

A Permanent Multi-Simulator Experience Zone

Exsim partnered with Mercedes-Benz World to develop a permanent simulator zone for paying visitors at this iconic UK attraction. The installation includes 15+ static simulators, one motion simulator, and three full-size F1 simulators, offering guests a wide range of racing formats, including a dedicated kids driving zone.

Since opening in 2018, the zone has become a major draw for both public visitors and corporate groups, maintaining consistently high footfall. All simulators are centrally managed through Exsim’s Race Control System (RCS), enabling efficient operation, session control, and staff coordination.

This long-running installation demonstrates Exsim’s ability to deliver scalable, reliable, long-term commercial solutions for high-traffic venues.