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RACING SIMULATION solution · UK & WORLDWIDE
Exsims

Projects Built Around Real Experiences

From permanent simulator installations to brand activations and corporate events, every project is designed around a different objective, audience and environment.

Every project tells a different story, but they all begin with the same goal — creating simulation experiences that deliver real impact.

Our Projects

Real projects, real constraints, real results. Explore how strategy, design, and development come together to solve operational challenges, elevate brand experience, and deliver measurable impact for our clients.

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Sim Centres
Corporate
Entertainment
Retails
Motorsport

Brooklands Museum

Racing Simulator Installation and Software Support
See how Exsim installed two TRK racing simulators with race management software and ongoing support at Brooklands Museum.

Coventry Arena CCFC Superstore

Racing Simulator Installation
See how Exsim delivered 12 racing simulators, race software, leaderboards and staff training for Cov Store at Coventry Arena.

Porsche Centre Bournemouth

Racing Simulator Installation
See how Exsim installed a Porsche-branded racing simulator in one day, creating an interactive showroom experience for customers and visitors.

Salesforce London

Corporate Racing Simulator Activation
See how Exsim transformed a Salesforce London office space with two professional racing simulators for an interactive staff activation.

Mercedes-Benz World

A Permanent Multi-Simulator Experience Zone
Explore Exsim’s permanent 14-simulator experience zone at Mercedes-Benz World, managed through one connected race control system.

Goodwood Motor Circuit

Simulator Installation and Ongoing Technical Support
See how Exsim installed four racing simulators at Goodwood Motor Circuit and later provided build, PC and software support for two more.

Grand Prix Plaza, Las Vegas

Large-Scale F1 Simulator Zone
Explore Exsim’s 12-simulator F1 zone at Grand Prix Plaza, supported by race control software for high-volume visitor operation.

Ninja Warrior UK Adventure Leicester

Racing Simulator Installation
See how Exsim installed eight GT-style racing simulators and three kids go-kart simulators at Ninja Warrior UK Adventure Leicester.

Puma x F1 Las Vegas

Retail Simulator Activation
See how Exsim delivered five racing simulators and a self-service race control system for Puma’s F1 retail activation in Las Vegas.

Porsche Track Day

Track Day Simulator at Thruxton
See how Exsim provided an X6 motion simulator and a GP1 static simulator for Porsche Centre Bournemouth’s track day at Thruxton.

F1 DRIVE

Fan Zone Racing Simulator Experience
Explore Exsim’s F1 DRIVE Fan Zone with eight motion simulators, a Pit Stop Challenge, race software and a 2023 F1 show car.

Mercedes-Benz World

A Permanent Multi-Simulator Experience Zone
Explore Exsim’s permanent 14-simulator experience zone at Mercedes-Benz World, managed through one connected race control system.

Goodwood Motor Circuit

Simulator Installation and Ongoing Technical Support
See how Exsim installed four racing simulators at Goodwood Motor Circuit and later provided build, PC and software support for two more.

Brooklands Museum

Racing Simulator Installation and Software Support
See how Exsim installed two TRK racing simulators with race management software and ongoing support at Brooklands Museum.

Salesforce London

Corporate Racing Simulator Activation
See how Exsim transformed a Salesforce London office space with two professional racing simulators for an interactive staff activation.

Porsche Track Day

Track Day Simulator at Thruxton
See how Exsim provided an X6 motion simulator and a GP1 static simulator for Porsche Centre Bournemouth’s track day at Thruxton.

Grand Prix Plaza, Las Vegas

Large-Scale F1 Simulator Zone
Explore Exsim’s 12-simulator F1 zone at Grand Prix Plaza, supported by race control software for high-volume visitor operation.

Ninja Warrior UK Adventure Leicester

Racing Simulator Installation
See how Exsim installed eight GT-style racing simulators and three kids go-kart simulators at Ninja Warrior UK Adventure Leicester.

F1 DRIVE

Fan Zone Racing Simulator Experience
Explore Exsim’s F1 DRIVE Fan Zone with eight motion simulators, a Pit Stop Challenge, race software and a 2023 F1 show car.

Coventry Arena CCFC Superstore

Racing Simulator Installation
See how Exsim delivered 12 racing simulators, race software, leaderboards and staff training for Cov Store at Coventry Arena.

Porsche Centre Bournemouth

Racing Simulator Installation
See how Exsim installed a Porsche-branded racing simulator in one day, creating an interactive showroom experience for customers and visitors.

Puma x F1 Las Vegas

Retail Simulator Activation
See how Exsim delivered five racing simulators and a self-service race control system for Puma’s F1 retail activation in Las Vegas.
Coming Soon

Explore Our Branding Work

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COCKPIT COLOURS

Custom Powder-Coated Frame
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CUSTOM LIVERY

Full Cockpit Branding
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LOGO BRANDING

Venue & Brand Graphics
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COCKPIT BRANDING

Branded Cockpit Design
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PANEL BRANDING

Bespoke Panel Graphics

Frequently asked questions

What types of simulator projects has Exsim delivered?

Over the past 15 years, we've delivered a wide range of simulator projects, including permanent simulator venues, retail activations, exhibitions, corporate experiences, motorsport events, track days, entertainment venues and branded installations.

Can I see examples of previous simulator installations?

Yes. This page showcases a selection of our recent projects. If you're looking for a particular type of installation or experience, please contact us, we're happy to share additional examples where appropriate.

Can you build a simulator project similar to your case studies?

Yes. Every project is unique, but our previous work provides a strong starting point. We can adapt successful concepts and tailor them to your venue, audience, objectives and budget.

Can every simulator project be customised?

Yes. Most of our work is bespoke. From simulator configuration and branding to software, venue layout and interactive features, every project is designed around your specific requirements.

Which industries does Exsim work with?

We work across automotive, retail, motorsport, entertainment, visitor attractions, hospitality, corporate events and many other industries, tailoring every simulator solution to the client's objectives.

Has Exsim worked with global brands?

Yes. Over the years we've partnered with a range of internationally recognised brands, helping deliver engaging motorsport simulator experiences for events, activations and permanent venues.

How long does a simulator project typically take?

Project timelines vary depending on the scope of work. As a guide, we recommend getting in touch around three months before your planned launch. Most installations and deployments take between two weeks and one month once the project is confirmed.

Can I see or try an Exsim simulator before making a decision?

Yes. If you'd like to experience our simulators before moving forward with your project, you're welcome to visit our showroom by appointment. Our team can provide a live demonstration, introduce our simulator range, explain the available options, and discuss the best solution for your requirements. Simply get in touch to arrange a visit.

Let’s Build Your Next Simulator Project

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Whether you’re creating a branded activation, permanent venue or bespoke simulator installation, we’ll help bring your next project to life.

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