A Porsche Centre showroom wanted to add an interactive driving experience within its retail environment.

Rather than using the simulator as a standalone display, the setup was positioned as a hands-on touchpoint for customers and visitors. It gave people the chance to engage with the Porsche brand in a more active way while viewing the cars on display.

‍

Exsim installed a racing simulator setup inside the Porsche Centre showroom, featuring a Porsche steering wheel and a driving simulation experience.

The simulator was placed within the showroom environment, allowing visitors to step into a controlled driving experience while remaining close to the cars and wider retail space. The installation was completed within one day, making it a compact addition to the showroom without requiring a larger venue build.

‍

The simulator added an interactive element to the showroom, giving customers and visitors something they could physically engage with during their visit.

As a one-day installation, the project shows how a single simulator can be used to support showroom engagement, product interest and brand experience without needing a large-scale activation.

‍