About Us
Exsim creates unforgettable motorsport experiences — crafted with innovation, passion, and precision.
We’ve spent years designing and delivering immersive, high-performance simulator activations for some of the sport’s most iconic venues and brands. We specialise in high-end simulator design and manufacture, providing complete commercial solutions, from bespoke builds and white-glove installation to ongoing technical support.
Our clients include:
Simulator Experience
Simulators Installed
Client Satisfaction
GP1, VR5, TRK, KRT
Explore Our Simulator Range
GP1
A premium static simulator engineered for precision and performance — ideal for serious racers and training environments.
VR5
A premium static simulator engineered for precision and performance — ideal for serious racers and training environments.
TRK
Our entry-level static simulator offering authentic racing dynamics and exceptional value — perfect for newcomers to sim racing.
KRT
Designed for fun and accessibility, KRT brings high-speed excitement the whole family can enjoy.
Our Solutions
Complete Solutions for Sim Centres
From single simulators to fully managed multi-bay installations — Exsim delivers end-to-end solutions for sim centres, training venues, and entertainment spaces.
Design, Integration & Operation
We design and install complete simulator environments — from venue layout planning to hardware integration and on-site deployment. Each installation combines high-performance Exsim simulators with our proprietary software suite, including Race Control System (RCS) and Launcher, enabling seamless management, session control, and data analytics across all units.
Scalable, Supported, and Proven
Whether it’s a single simulator or a full multi-station setup, Exsim provides a turnkey service — design, build, installation, software, and ongoing support. Our solutions are fully scalable, tailored to your space and audience, and proven across high-footfall venues and global motorsport activations.
Bringing Racing Into Retail
We deliver high-impact simulator installations designed specifically for showrooms, dealerships, and branded retail spaces. A single simulator can transform customer flow, increase dwell time, and elevate the in-store experience.
Tailored for Your Space
Each installation is customised to your location. Whether it’s a compact corner setup or a dedicated racing zone. We provide branded interfaces, intuitive controls for staff, and smooth user journeys that fit seamlessly into your retail operations.
Reliable, Supported, Ready Every Day
From installation to ongoing servicing, our team ensures your simulator performs consistently. We handle calibration, updates, and maintenance, giving your team a reliable attraction that engages customers year-round.
Turnkey Event Deployment
Our event solutions cover everything required to run a high-performance simulator activation. We manage stock preparation, build, logistics, installation, and staff training, ensuring a smooth setup every time.
Powered by Smart Venue Software
With our custom venue software, events run seamlessly. It supports check-in, queue flow, session data, branding, and competition formats, enhancing engagement across short-term activations and major motorsport events.
On-Site Support & Maintenance
Our team stays involved throughout your event. We provide technical oversight, real-time troubleshooting, and proactive maintenance to minimise downtime and keep every activation running smoothly from start to finish.
Turnkey Installation & Support
01/05
From Concept to Completion
Every Exsim installation begins with a clear understanding of your goals. From design and layout planning to logistics and delivery, our team manages every step to ensure a seamless, ready-to-race solution — tailored for your venue, brand, or activation.
02/05
Bespoke Build & Testing
Each simulator is hand-built in our dedicated workshop using the highest-grade components. Every system is updated to the latest firmware, calibrated for its primary title, and tested for performance and reliability.
All cabling is internally routed and refined for a clean finish — ensuring every unit leaves our facility ready for high-performance use.
03/05
White Glove Delivery Installation
After testing, your simulator is packed and delivered by our specialist team. We provide room-of-choice delivery, on-site assembly, ergonomic placement, full calibration and real-world test, ensure everything runs perfectly in your environment.
Every installation ends with a customer walkthrough and demo — ensuring your setup looks, feels, and performs perfectly from day one.
04/05
Event Hosting & Deployment
Our turnkey event solutions cover everything from stock management and build to logistics, installation, and staff training.
We also offer custom venue software to streamline operations and enhance engagement. Post-installation, our team provides ongoing maintenance to minimise downtime and keep your activations running smoothly.
05/05
Ongoing Support & Maintenance
We offer continuous support to keep your simulator performing at its best — including dial in remote diagnostics, our technical team will diagnose and fix software issues as they arise. We also offer on-site servicing, and access to our support portal for documentation and ticket tracking.
Our technicians perform scheduled maintenance, issue quarterly reports in the first year, and conduct annual reviews to ensure long-term reliability and peace of mind.
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Software to Power Your Operations
Purpose-built tools that keep your simulators running smoothly and your business scaling reliably.
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The simulators are powered by our proprietary RCS, enabling seamless self-service operation without the need for on-site staff and collecting user data and analytics when guests sign up for the experience.
Supports QR registration, live results, branded leaderboards, analytics, and GDPR-compliant data export — all fully white-label and built for multi-venue scalability.
Our proprietary Launcher software connects the experience directly to the EA F1 platform, allowing simulators to follow the official F1 calendar and race in sequence with real-world tracks.
Each session can be configured with a predetermined number of laps, difficulty level, and assist settings, creating a fully authentic F1 experience for guests.
Designed for efficiency, our software suite enables a fully staffless experience.
Participants register via QR code, complete waivers, and are automatically guided through each stage — registration, seating, race, and results — without the need for staff supervision.
This feature simplifies venue management and reduces operational cost while maintaining a premium customer experience.
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The Competition Management System (CMS) is a turnkey solution for running simulator-based activations and leagues. It captures scores and data from every simulator session and updates leaderboards in real time.
Venues can display best lap times across daily, weekly, or all-time leaderboards, and rotate between multiple content types — from competition results to promotional screens.
The CMS can also contact winners, invite top performers, and provide analytics on visitor engagement and throughput, turning every activation into measurable performance data.
Our Process
A structured approach designed to remove guesswork and build momentum. Every project begins with clarity: understanding your goals, defining the right solution, and mapping the path to launch.
Discovery & Consultation
Every project starts with a conversation. We define your objectives, audience, and venue requirements to ensure the solution fits your purpose and scale.
Proposal & Planning
Our team develops a tailored proposal — including branding, simulator mix, operational plan and user flow— aligned with your commercial and technical needs.
On-Site Installation
Every project starts with a conversation. We define your objectives, audience, and venue requirements to ensure the solution fits your purpose and scale.
Post-Launch Partnership
Our relationship doesn’t end at installation. We continue to provide remote diagnostics, performance monitoring, and on-site maintenance, ensuring your simulators run at peak performance year-round.
Got a project in mind?
Let’s Collaborate
We work with sim centres and brands to create fully custom racing experiences.
Case Studies
Real projects, real constraints, real results. Explore how strategy, design, and development come together to solve operational challenges, elevate brand experience, and deliver measurable impact for our clients.
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Ready to Start Your Build?
Fill in the form and our team will get back to you with the right solution